TRT Kultur

When we embarked on the brand identity renewal project for TRT Kultur, the art and culture-centric television channel of the Turkish Radio and Television Corporation (which has now adopted the name TRT2), we were initially surprised by the wide spectrum of visual needs in the television industry.

However, we turned this endeavor into an exciting and enlightening process for ourselves. Drawing inspiration from the enriching and colorful nature of culture and art, we combined these elements with geometric patterns.

We opted for eye-catching yet harmonious variations in our choice of typefaces and colors, ensuring that they complemented rather than overwhelmed each other. The result? A project that we occasionally revisit and admire for its beauty!