Pasentis
Pasentis specializes in textile production and design, creating high-quality fabrics for fashion and home decor. They blend traditional craftsmanship with modern technology to offer unique and sustainable products.
When designing Pasentis's logo and brand identity, we had a multitude of considerations, but one stood out: the brand's commitment to minimizing water consumption in textile production, given the natural resource-intensive nature of the industry. Additionally, the brand's focus on utilizing plant fibers for all its products presented a more appealing and sustainable option.
With these factors in mind, we opted for a green color scheme to embody the natural ethos of the brand, symbolizing both eco-friendliness and freshness. This strategic use of color not only reflects Pasentis's environmental consciousness but also resonates with consumers who prioritize sustainability in their purchasing decisions.
